Surveyapp Insights

The power of emotion: using emojis and emoticons to gauge customer experience

The smiley not only has widespread recognition around the globe, but is genuinely effective in helping to build an emotional connection with the customer.

Five types of instore tech that could help bricks-and-mortar retailers thrive

Disruptive technology that is allowing ecommerce to grow can also be used to make high-street retail more relevant, enjoyable and successful.

Six reasons why collecting continuous employee feedback beats the old-fashioned annual survey

Here are six good reasons why gathering continuous feedback is the best method for engaging staff, diagnosing problems, and developing timely solutions.

Better customer experience – the key to successful high-street retailers?

From the recent demise of big names such as Maplin and Poundworld, to others, like Debenhams and M&S, who are taking an axe to their store estates, there’s no doubt that bricks-and-mortar retail is facing challenging times. Often, the same reasons are cited for the difficulties faced by these retailers: excessive business rates or rents; […]