The smiley not only has widespread recognition around the globe, but is genuinely effective in helping to build an emotional connection with the customer.
Disruptive technology that is allowing ecommerce to grow can also be used to make high-street retail more relevant, enjoyable and successful.
More and more companies are recognising that gathering continuous feedback is the best method for engaging staff, diagnosing problems, and developing timely solutions
From the recent demise of big names such as Maplin and Poundworld, to others, like Debenhams and M&S, who are taking an axe to their store estates, there’s no doubt that bricks-and-mortar retail is facing challenging times. Often, the same reasons are cited for the difficulties faced by these retailers: excessive business rates or rents; […]